Our Story

Our Story

The world of PELEG DESIGN revolves around three basic principles: functionality, aesthetics, and humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience.

PELEG DESIGN studio was founded in 2004 by Shahar Peleg, who holds a B.A. in Design and Interior Architecture from the Holon Institute of Technology (HIT).

The studio’s products are designed to be used in homes, offices and other living spaces. Beyond the product, Shahar provides the observer with a complete, all inclusive experience. Through optical illusions that stretch the limits and break conventions, he invites the viewer to take a closer look, revealing a fresh view of everyday products.

The viewer is encouraged to discover that beyond the products' functionality there is a surprising game of enchantment and humor to be seen.

PELEG DESIGN’s products are sold worldwide. They can be found in selected gift shops and in museum stores around the world. The products have been exhibited at numerous international exhibitions and have won prestigious design prizes worldwide.

Our Team

Shahar Peleg

Shahar Peleg

Designer and Owner

Shahar graduated from the Holon Institute of Technology. Shahar has the constant urge to look for a different perspective, to ever pursue that untouched territory, that one extra element, that WOW factor. His working methods make him achieve perfect harmony between product functionality, design and its accessibility to people. Shahar finds his inspiration in all of those hidden, forgotten, little details. He combines and folds them into a need, an idea, and finally a product. He is deeply devoted to his four daughters and his work. Not necessarily in that order...

Or Peleg

Or Peleg

Commercial Manager

Studio chief administrator. Or likes to swim, travel, and get a nice tan. But in spite of his layback appearance, nothing escapes his watchful eyes. From the biggest task to the smallest detail, everything under his watch is analyzed, treated and executed to perfection. Or has the ability to always tie up all loose ends and handle things with very special care.

Ben Broyde

Ben Broyde

Designer

Ben graduated with honors from the Holon Institute of Technology. He is devoted to his work, his friends, the piano, and to the ritual of putting everything in place, five minutes before bedtime. He strongly believes that a good design should make you happy like a child getting a new toy. For Ben – 190 centimeters of pure talent – the sky is the limit, both literally and professionally.

Keren Temkin

Keren Temkin

International Sales Coordinator

Keren is in charge of everything and anything involving the studio’s international appeal.

She always finds just the right way to connect with the clients, no matter where in the world they are - an ability she uses at work as well as in her many travels abroad. Keren is also the studio’s go-to eco advisor, living the ‘green’ life at the studio and beyond it.

Lilach Greenblatt

Lilach Greenblatt

Designer

Graduated from “Bezalel Academy of Art and Design Jerusalem”. Lilach loves everything that relate with food – cooking, baking and tasting new and exciting things. Speaking of taste, Lilach owns a very unique and distinct one, when it comes to design. She truly believes that life is made to be joyful, and therefore, uses a lot of humor as a key ingredient in her work. After all - in cooking, as well as in design – good ingredients make great designs.

Natalie Rogel

Natalie Rogel

Online Manager

A degree in psychology and 10 years of experience in online marketing and store management have brought Natali to an important conclusion: nothing fosters communication better than shopping. She’s got a keen eye for details, which she uses in running the studio’s website and online store, as well as in her photography. But the best part of the day is always coming back home to her adorable twin daughters.

Eitan Nordman

Eitan Nordman

Project and marketing manager

Being a project manager, Eitan is all about the big picture: he loves taking on new challenges and seeing them through from a single thought to a final product. He helped launch Peleg Design in the US and is now busy making crowd-funding a reality for the studio. When he’s not at work, coming up with the next big thing, he’s usually out swimming or playing his vintage Fender Jazz bass.