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The world of PELEG DESIGN revolves around three basic principles: functionality, aesthetics, and humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience.
PELEG DESIGN studio was founded in 2004 by Shahar Peleg, who holds a B.A. in Design and Interior Architecture from the Holon Institute of Technology (HIT).
The studio's products are designed to be used in homes, offices and other living spaces. Beyond the end-product, Shahar provides the observer with a complete, all inclusive experience. Through optical illusions that stretch the limits and break conventions, he invites the viewer to take a closer look, revealing a fresh view of everyday products.
The viewer is encouraged to discover that beyond the products' functionality there is a surprising game of enchantment and humor to be seen.
The products' design follows a clean and minimalist line. Using a variety of materials and methods, some of the products are mass produced, others are manufactured in limited series while a select few are single, hand-made copies.
PELEG DESIGN's products are sold worldwide, in the USA, the UK, Australia, Japan, Italy, the Netherlands, Germany, France, Hong Kong, and also in Israel, to name but a few. They can be found in select gift shops such as those of the Museum of Modern Art (MoMA) in New York and San Francisco; the Guggenheim Museum in Berlin, Germany; as well as in Ikarus, Germany and Design Torget in Scandinavia. PELEG DESIGN's products have been exhibited at numerous international exhibitions and have won prestigious design prizes worldwide.
Exhibitions:
- Inno Design Tech Expo, Hong Kong, December 2008
- Design Act, Moscow, Russia, August 2008
- DMY, Berlin, Germany, May 2008
- Designed in Israel 08, Tel Aviv Convention Center, Israel, February 2008
- Neo, Rihootim 2008, Tel Aviv Convention Center, September 2007
- Designed in Israel 07, Riding, Tel-Aviv, Israel, January 2007
- Two dozens, Periscope Gallery, Tel-Aviv, Israel, January 2007
- 1st. prize award, GAPP Design Awards, Singapore Gift and Premiums Fair, Singapore, July 2006
- 1-100, Monart Museum, Ashdod, Israel, May 2006
- Ambiente, Frankfurt, Germany, February 2006
- 6x6, Designers Square, Jaffa, Israel, November 2005
- Design Festival, Seoul, Korea, October 2005
- Rihootim 2006, Contemporary Design Booth, Tel Aviv Convention Center, October 2005
- Israeli Contemporary Design, Designers Market, Tel-Aviv, Aug. 2005
- Kaiitz Plus, Hahava Gallery, Holon, Israel, July 2005
- Singapore Gift and Premiums Show, Suntec, Singapore, July 2005
- Israeli Design, Tria Gallery, Jerusalem, Israel, January 2005
- Bezir Tov, Soho Gallery, Tel-Aviv, Israel, October 2004
- Tokyo International Gift Show, Tokyo, Japan, September 2004
- Donating Design, Soho Gallery, Tel-Aviv, Israel, April 2004
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