Ronen Hirsch - umbrella
Graphic Design of Packaging
Special Thanks To:
Mr. Ron Yahav
Mr. Ron Lioz
J.I. International Trading Co., Japan
for the support and belief in me
Oded Frilander (Monkey Business)
for your help in international distribution
Mr. Reuven Givati
Mr. Iko Avital
for introducing me to product design
Prof. Gad Charni
for your guidance
for all your help
my wife Michal
This site is dedicated to my father,
who endowed me with a thinking mind and creative hands.
The world of PELEG DESIGN revolves around three basic principles: functionality, aesthetics, and humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience.
PELEG DESIGN studio was founded in 2004 by Shahar Peleg, who holds a B.A. in Design and Interior Architecture from the Holon Institute of Technology (HIT).
The studio's products are designed to be used in homes, offices and other living spaces. Beyond the end-product, Shahar provides the observer with a complete, all inclusive experience. Through optical illusions that stretch the limits and break conventions, he invites the viewer to take a closer look, revealing a fresh view of everyday products.
The viewer is encouraged to discover that beyond the products' functionality there is a surprising game of enchantment and humor to be seen.
The products' design follows a clean and minimalist line. Using a variety of materials and methods, some of the products are mass produced, others are manufactured in limited series while a select few are single, hand-made copies.
PELEG DESIGN's products are sold worldwide, in the USA, the UK, Australia, Japan, Italy, the Netherlands, Germany, France, Hong Kong, and also in Israel, to name but a few. They can be found in select gift shops such as those of the Museum of Modern Art (MoMA) in New York and San Francisco; the Guggenheim Museum in Berlin, Germany; as well as in Ikarus, Germany and Design Torget in Scandinavia. PELEG DESIGN's products have been exhibited at numerous international exhibitions and have won prestigious design prizes worldwide.